Keyword: SEM-PLS
Augmented Reality for a New Reality: Using UTAUT-3 to Assess the Adoption of Mobile Augmented Reality in Tourism (MART)
Agostinho Sousa Pinto, António Abreu, Eusébio Costa, Jerónimo Paiva
J INFORM SYSTEMS ENG, Volume 7, Issue 2, Article No: 14550
https://doi.org/10.55267/iadt.07.12012