Journal of Information Systems Engineering and Management

The Influence of Entrepreneurial Bricolage on Opportunity Recognition for New Ventures Based on Artificial Intelligence
Xi Kang 1 * , Kanchaya Chaivirutnukul 2, Yijun Zeng 3
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1 DBA Candidate, Chakrabongse Bhuvanarth International Institute for Interdisciplinary Studies (CBIS), Rajamangala University of Technology Tawan-ok, Bangkok, Thailand
2 Ph.D, Faculty of Business Administration and Information Technology, Rajamangala University of Technology Tawan-ok, Bangkok, Thailand
3 Ph.D, Huanghe Business School, Henan University of Economics and Law, Zhengzhou, China
* Corresponding Author
Research Article

Journal of Information Systems Engineering and Management, 2023 - Volume 8 Issue 4, Article No: 22735
https://doi.org/10.55267/iadt.07.13782

Published Online: 24 Oct 2023

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APA 6th edition
In-text citation: (Kang et al., 2023)
Reference: Kang, X., Chaivirutnukul, K., & Zeng, Y. (2023). The Influence of Entrepreneurial Bricolage on Opportunity Recognition for New Ventures Based on Artificial Intelligence. Journal of Information Systems Engineering and Management, 8(4), 22735. https://doi.org/10.55267/iadt.07.13782
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Kang X, Chaivirutnukul K, Zeng Y. The Influence of Entrepreneurial Bricolage on Opportunity Recognition for New Ventures Based on Artificial Intelligence. J INFORM SYSTEMS ENG. 2023;8(4):22735. https://doi.org/10.55267/iadt.07.13782
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Kang X, Chaivirutnukul K, Zeng Y. The Influence of Entrepreneurial Bricolage on Opportunity Recognition for New Ventures Based on Artificial Intelligence. J INFORM SYSTEMS ENG. 2023;8(4), 22735. https://doi.org/10.55267/iadt.07.13782
Chicago
In-text citation: (Kang et al., 2023)
Reference: Kang, Xi, Kanchaya Chaivirutnukul, and Yijun Zeng. "The Influence of Entrepreneurial Bricolage on Opportunity Recognition for New Ventures Based on Artificial Intelligence". Journal of Information Systems Engineering and Management 2023 8 no. 4 (2023): 22735. https://doi.org/10.55267/iadt.07.13782
Harvard
In-text citation: (Kang et al., 2023)
Reference: Kang, X., Chaivirutnukul, K., and Zeng, Y. (2023). The Influence of Entrepreneurial Bricolage on Opportunity Recognition for New Ventures Based on Artificial Intelligence. Journal of Information Systems Engineering and Management, 8(4), 22735. https://doi.org/10.55267/iadt.07.13782
MLA
In-text citation: (Kang et al., 2023)
Reference: Kang, Xi et al. "The Influence of Entrepreneurial Bricolage on Opportunity Recognition for New Ventures Based on Artificial Intelligence". Journal of Information Systems Engineering and Management, vol. 8, no. 4, 2023, 22735. https://doi.org/10.55267/iadt.07.13782
ABSTRACT
This study delves into the subtle relationships between entrepreneurial bricolage, the use of artificial intelligence (AI), entrepreneurial knowledge, and the identification of opportunities in the field of entrepreneurship. It fills information gaps about the impact of these elements on opportunity recognition while examining the mediating role of entrepreneurial expertise. The major goal of this study was to investigate how entrepreneurial bricolage and AI adoption influence opportunity recognition, with a particular emphasis on the mediating role of entrepreneurial knowledge. Furthermore, the study hoped to contribute empirical data that could improve our knowledge of how these aspects interact. A structured questionnaire was provided to 420 entrepreneurs as part of a quantitative study methodology to collect data. For data analysis, SPSS was used, which included descriptive statistics, correlation analysis, regression analysis, and mediation analysis. According to the findings, entrepreneurial knowledge serves as a bridge between entrepreneurial bricolage and opportunity recognition, as well as between AI utilization and opportunity recognition. As a result, the study presents empirical evidence demonstrating the importance of entrepreneurial bricolage, AI adoption, and entrepreneurial knowledge in improving opportunity recognition. These findings highlight the importance of these aspects and their interdependence in the context of entrepreneurship. This work has practical consequences for businesses, politicians, and researchers alike by shining light on the optimal allocation of resources, the adoption of AI, and the cultivation of knowledge to better opportunity recognition. Furthermore, it adds empirical data on the role of entrepreneurial knowledge as a mediator in the theoretical understanding of entrepreneurship and innovation.
KEYWORDS
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