Journal of Information Systems Engineering and Management

Exploring the Coupling Relationship Between Dynamic Marketing Capability, Strategic Information Management, and International Startup Performance
Fanghua Guo 1 2 * , H. Hartini 3
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1 Ph.D candidate, College of Law, Government and International Studies, Universiti Utara Malaysia, Kedah, Malaysia
2 Senior Lecturer, School of Business and Commerce, Ningxia Vocational Technological College of Industry and Commerce, Yinchuan, China
3 Senior Lecturer, College of Law, Government and International Studies, Universiti Utara Malaysia, Kedah, Malaysia
* Corresponding Author
Research Article

Journal of Information Systems Engineering and Management, 2023 - Volume 8 Issue 3, Article No: 22875
https://doi.org/10.55267/iadt.07.13852

Published Online: 31 Aug 2023

Views: 288 | Downloads: 157

How to cite this article
APA 6th edition
In-text citation: (Guo & Hartini, 2023)
Reference: Guo, F., & Hartini, H. (2023). Exploring the Coupling Relationship Between Dynamic Marketing Capability, Strategic Information Management, and International Startup Performance. Journal of Information Systems Engineering and Management, 8(3), 22875. https://doi.org/10.55267/iadt.07.13852
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Guo F, Hartini H. Exploring the Coupling Relationship Between Dynamic Marketing Capability, Strategic Information Management, and International Startup Performance. J INFORM SYSTEMS ENG. 2023;8(3):22875. https://doi.org/10.55267/iadt.07.13852
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Guo F, Hartini H. Exploring the Coupling Relationship Between Dynamic Marketing Capability, Strategic Information Management, and International Startup Performance. J INFORM SYSTEMS ENG. 2023;8(3), 22875. https://doi.org/10.55267/iadt.07.13852
Chicago
In-text citation: (Guo and Hartini, 2023)
Reference: Guo, Fanghua, and H. Hartini. "Exploring the Coupling Relationship Between Dynamic Marketing Capability, Strategic Information Management, and International Startup Performance". Journal of Information Systems Engineering and Management 2023 8 no. 3 (2023): 22875. https://doi.org/10.55267/iadt.07.13852
Harvard
In-text citation: (Guo and Hartini, 2023)
Reference: Guo, F., and Hartini, H. (2023). Exploring the Coupling Relationship Between Dynamic Marketing Capability, Strategic Information Management, and International Startup Performance. Journal of Information Systems Engineering and Management, 8(3), 22875. https://doi.org/10.55267/iadt.07.13852
MLA
In-text citation: (Guo and Hartini, 2023)
Reference: Guo, Fanghua et al. "Exploring the Coupling Relationship Between Dynamic Marketing Capability, Strategic Information Management, and International Startup Performance". Journal of Information Systems Engineering and Management, vol. 8, no. 3, 2023, 22875. https://doi.org/10.55267/iadt.07.13852
ABSTRACT
The ever-changing environment in a highly competitive marketplace presents unlimited business opportunities and endless challenges for international startups. To explore the coupled relationship between dynamic marketing capabilities, strategic information management, and international startup performance. For the first time, this study adopts a dynamic analysis and survey methodology and establishes a scoring and analysis model under a dynamic system. A questionnaire study with real data was conducted through 348 international startups in Guangdong and Jiangsu, China, and the data were processed and analyzed with the help of analytical software. The study discusses the coupling relationship between dynamic marketing capability, strategic information management capability, and enterprise performance, and reveals the intrinsic influence law of the three from multiple dimensions. Specifically, the three dimensions of dynamic marketing capabilities, namely, market knowledge management capabilities, interface synergy capabilities, and customer relationship management capabilities, can all positively affect the performance of enterprises, only the overall effect of the three dimensions on the performance is different, in which the market knowledge management capabilities can significantly improve the performance of enterprises. The strategic information management innovation of internationalized startups has a mediating effect between dynamic marketing capabilities and corporate performance, playing an indirect positive feedback role. The above study contributes to the future marketing management and performance improvement of internationalized startups.
KEYWORDS
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