Political Communication and Political Money of Election Participants on Voters's Political Participant in the 2024 General Election in Binjay City- Indonesia

Abstract

General Elections are a means to realize people's sovereignty. The success of elections can be measured through the political participation of the community. The purpose of this research is to analyze the political communication and political money of election participants so that it affects the political participation of voters in the 2024 General Election in Binjai City, besides finding a model of political communication of election participants in increasing voter political participation in the 2024 General Election in Binjai City. This research uses a mixed method approach with a Sequential Explanatory Design and a pragmatic paradigm to measure statistical effects and understand the meaning of political phenomena. The results of this study found that the political communication model of election participants in increasing voter political participation in the 2024 General Election in Binjai City, this study found the CASTLE model (Candidate, Strategy, Team, Logistics, Execution) as a political communication framework that affects voter involvement. Candidate: candidates must have good credibility. Strategy: the need for a clear and effective communication strategy in delivering election information to voters. Team: The campaign team serves as a liaison between candidates and voters. Logistics: equitable distribution of campaign logistics ensures voters get fair access to information. Execution: execution is more about the implementation of the candidate's overall activities during the campaign process until voting day. Statistical data shows that political communication of election participants affects voter political participation in the 2024 General Election in Binjai City by 60%. Political money of election participants affects voter political participation in the 2024 General Election in Binjai City by 50%. Political communication and political money of election participants affect the political participation of voters in the 2024 General Election in Binjai City by 70,2%.