A Study on Stock Market Awareness of Investors for Efficient Investment Decision-Making

Abstract

Investment in the stock market is quite often looked upon as a risky aspect by the common public. It is also important to be considered that the investors also gain by way of capital gain or earning profits through speculation. This is one among the best ways of wealth accumulation for the investors. There is difference of opinion among the investors regarding the risk of investing, the anxiety that they experience in speculation and trading. Such a myth is to be addressed to as it is a huge hindrance to the country’s economy. Hence the need for creating an awareness on the various aspects that play a key role in the stock market is essential. The Information technology sector is believed to be a high-paying sector to its employees. Hence with an intention that the employees in this sector may be able to save or invest for safeguarding their future, an effort was taken to study the awareness on stock trading among IT employees in investment decision-making. The study explains the significance of the selected variables correlating with a strong and positive direction towards investment decision-making for top-down approach, bottom-up approach, and fundamental analysis whereas a moderate correlation is seen for the variables stock index number and bonus issue.