An Analysis of Banana Marketing Channels, Costs, and Constraints with Special Reference to North Garo Hills District, Meghalaya

Abstract

The present study examines the marketing channel, marketing cost, price spread, spatial price differences, and marketing efficiency of bananas using primary data from the year 2023-2024 in North Garo Hills district. Data were purposively collected from the selected districts due to their highest production and productivity compared to other districts in Garo Hills, Meghalaya. A statistical framework and tabulation were employed to achieve the specific objectives of the study.