Exploring Key Factors Influencing the Sustainability of Small and Medium Enterprises in Jazan, Saudi Arabia

Abstract

This study critically examines the principal determinants influencing the sustainability of small and medium-sized enterprises (SMEs) in Saudi Arabia, with a particular emphasis on the Jazan region. It systematically presents the principal challenges confronting SMEs. Employing survey data collected from 130 SMEs in the region, the study applies a range of statistical techniques to fulfill its research objectives. A correlation matrix is constructed to delineate the interrelationships among various variables. Moreover, the research categorizes the underlying factors impacting SME sustainability and evaluates a comprehensive framework structured around the dimensions of the Balanced Scorecard (BSC)—namely financial performance, customer orientation, internal processes, and learning and growth. The study further incorporates Business Intelligence (BI) into the BSC model to investigate its influence on SME sustainability dimensions. The findings underscore the necessity of a nuanced understanding of SME sustainability and highlight the primary obstacles hindering SME development in the Jazan region.