Quantum Marketing Leadership: Application of Quantum Mechanics Principles for Adaptability and Innovation in Complex Environments

Abstract

With the emergence of quantum computing and artificial intelligence as transformative drivers in technology industries, innovative approaches to marketing leadership have become essential. This paper explores the application of quantum mechanics principles, including uncertainty, entanglement, and superposition, in marketing leadership models within leading companies active in the fields of quantum computing and artificial intelligence. The main objective is to develop a theoretical framework that delineates how to leverage these principles to enhance adaptability and innovation in marketing strategies within complex and dynamic environments. This research employs qualitative content analysis on credible documents and articles through a library study approach, identifying and introducing marketing factors and quantum studies that contribute to business success. It also illuminates new pathways for steering marketing strategies in the digital transformation era based on quantum technologies and artificial intelligence. This approach can aid in better understanding the dynamics of advanced technology markets and making more effective strategic decisions.