A Study on Effect of E- Branding Practices Adopted by Selected Higher Educational Institutes of Gujarat for Pursuing Higher Education

Abstract

Social media users are growing steadily worldwide. Social media has been harnessed by educational institutions. LinkedIn is a popular social networking site with expanding user numbers. Higher education is essential for a better nation. Universities were founded worldwide to meet educational and intellectual needs. Many governmental and private universities have been founded in India. Technology, globalization, and competition have changed higher education worldwide in the recent decade. In an ever-changing industry, institution branding goes beyond logos. The education industry in India has a big untapped market due to low literacy, rapid urbanization, and rising per capita income. Without the brand promise, brand advertising is typically ineffective. This study emphasizes higher education branding in education markets where government-funded institutions can't meet population demands, but in sound economic regions where free education is practiced and state-owned institutions operate, this study's scope is limited.