The Influence of Digital Marketing on Indian Businesses

Abstract

Digital marketing means the usage of digital technologies such as the internet, devices such as mobile device, television etc. to advertise and promote products, services, causes, or brands. This is done through various innovative online techniques such as videos, podcasts, online ads etc. Social media and viral marketing are crucial elements of digital marketing, as both of them provide a platform for businesses to reach their target audience and generate buzz around their brand. A digital ecosystem is an integration of channels and services that facilitate communication and interaction between businesses and their customers. By leveraging different digital channels, businesses try to reach their target audience more effectively and hence drive better results with more effective output. A social media ecosystem is an integration of channels and services that facilitate communication and interaction between businesses and their customers. By leveraging different digital channels, businesses try to reach their target audience more effectively and hence drive better results with more effective output. In the digital era, marketers don't just keep products; they help them become brands. Today, connected users across digital platforms act as brand custodians, serving multiple roles as publishers, ambassadors, instigators, and circulators of brand material. Their online presence commands authority, credibility, influence, breadth, and scope.  Brands act as enablers in the digital era. Thus, organizations must understand their buyers and the developing develop brands inside the digital environment. This involves focusing on three key components: brand participants, brand conversations.