Analyzing Customer Experience and Service Quality’s Impacts on Customer Satisfaction at a Traditional Restaurant

Abstract

This research’s goal is finding out what factors that influence customer satisfaction at Rumah Makan Padang Payakumbuah is the primary goal of this research. A quantitative methodology based on surveys is used in the research. Information was gathered by randomly sampling clients of Rumah Makan Padang Payakumbuah and then administering questionnaires to them. To find out how customer satisfaction (the dependent variable) relates to the independent factors (service quality and customer experience), the data analysis made use of multiple linear regression techniques. The study's anticipated results will perhaps shed light on ways in which restaurant management can up their game when it comes to serving customers better and making their dining experience more memorable.