Effect Strategic Vigilance in Improvement Quality of Service

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Sinda ben sedrine doghri, Marwa Mustaph alroubaie

Abstract

This study investigates the impact of strategic vigilance on service quality within the Iraqi Ministry of Planning, focusing on middle management officials. A purposive sample of 286 employees was surveyed, with 235 valid responses collected through questionnaires and interviews. The findings revealed a significant positive correlation and influence between strategic vigilance and service quality, indicating that enhanced vigilance contributes directly to improving service delivery. The study recommends establishing direct communication channels with customers to gather feedback, understand their expectations, and develop strategic plans to improve services using artificial intelligence, modern technologies, and the internet. 

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