Business Analysis and Development Strategy of Seaweed Cultivation in South Sulawesi, Indonesia: Regression Analysis

Abstract

Seaweed farming operations have not only resulted in a battle over maritime areas and resources, but have also led to changes in the values of communities. Communities have sacrificed the social ideals of common care in favor of individual economic advantages. The research aimed to analyze decisive business potential determine the feasibility of seaweed cultivation, the social and economic issues that have been investigated in the seaweed industry, as well as those that have been overlooked. This research was conducted in September – November 2022. Data were collected using the method of observation, interview, and literature study. Determination of the samples in this study was performed by simple random sampling, and the number of respondents was 150 people, The statistical analysis applied was regression, The logit model is the model that may be applied to ordinal logistic regression. the income level of seaweed cultivation was IDR 1,097,082 per production cycle. Seaweed cultivation was feasible to continue because the R/C ratio was 1.99 (beneficial category). The chart value was in quadrant III (weak and likely policy). variables such as Land Ownership, Farming Commodities, Mastery of Tools and Machines, Use of Labor, Use of Production Facilities Use of Capital is significant influence. The research findings show that seaweed cultivation is feasible to develop seaweed business by providing training and business help to increase the skills and quality of seaweed resources. Optimizing marketing carrying capacity to raise income and cover operating costs, promoting items to a large market, and enhancing quality assurance.