Application of a Organizational Culture on Performance of Micro, Small and Medium Enterprise

Abstract

The complex interaction between organizational culture and Micro, Small and Medium Enterprises (MSMEs) performance is investigated in this paper. Combining quantitative polls with qualitative interviews, the mixed-methods study looks at how several cultural aspects affect operational efficiency, staff productivity, and financial performance in MSMEs. The study covers information from 200 MSMEs in several industries, examining both conventional cultural aspects and contemporary organizational methods. Strong adaptable cultures and defined value systems help companies to show better performance measures, according the results. Significant relationships between cultural alignment and key performance indicators—including revenue growth, employee happiness, and market adaption capabilities—are shown by the study. These results add to the increasing corpus of research on MSME growth and have pragmatic consequences for corporate leaders and legislators in promoting performance-improving organizational cultures.