Revolutionizing Hr: Unraveling Hr Professionals' Perspectives On Ai Integration Through Qualitative Insights

Abstract

The use of Artificial intelligence (AI) in Human Resource Management (HRM) has become increasingly popular and has the potential to greatly impact HR professionals across various industries. This study aims to comprehensively understand how HR professionals perceive the use of AI in the HRM field. Through semi-structured interviews with 19 HR professionals from different industries, their responses were thematically analyzed. The research identifies four central themes that demonstrate the multifaceted role of AI in HRM: Utility of AI in HR Functions, AI Application in HRM, Upskilling for AI, and Innovative HR Practices using MAXQDA. This qualitative study provides valuable insights into how professionals across different industries perceive, adopt, and adapt AI within the HRM domain. The identified themes highlight both the opportunities and challenges AI poses in HRM, and offer valuable insights for HR practitioners, educators, and policymakers seeking to maximize AI's potential in HRM. The study provides evidence in support of the Resource Based View theory for the use of Artificial Intelligence (AI) in Human Resource Management (HRM). Furthermore, it proposes a comprehensive research agenda for investigating the mechanisms underlying the adoption and integration of AI in HRM.