Ai-Powered Eco-Messaging: Crafting Sustainable Narratives In Media Campaigns.

Abstract

This study explores the application of artificial intelligence (AI) in "AI-powered eco-messaging," or the creation of sustainable messages for media campaigns. Using a secondary research approach, we carefully review scholarly articles, industry reports, and case studies to get additional insight into the historical impact of AI on media campaigns and its potential to promote sustainability. The study's three primary research questions form its framework: 1) Which AI programs have been employed in media campaigns in the past? 2) What recurring motifs and challenges characterize AI's integration into sustainable narratives? 3) How do audience engagement and the adoption of sustainable behavior alter in the setting of AI-driven eco-messaging? The study is to provide insightful information to media professionals, enabling them to make well-informed decisions on the strategic application of AI for compelling and long-lasting messages.