A Case Study to Increase the Intention to Use E-Learning Using A Combination Model of Tam, Utaut, and Delone & Mclean

Abstract

This research aims to determine the factors that positively influence the level of usage of the E-Learning application among students at XYZ junior high school level. Through this evaluation, it is hoped to increase the number of users and the intention to use the E-Learning application at XYZ junior high school level, as well as to enhance user satisfaction. This research utilizes a combination of the TAM model, which includes the independent variable: Popularity, the UTAUT model including the variable: Performance Expectancy, and the DeLone McLean IS Success model including six variables: Information Quality, Perceived Usefulness, Subjective Norm, System Quality, Intention to Use, and User Satisfaction. Data were collected through questionnaires from 100 students at XYZ Junior High School and analyzed using Partial Least Squares (PLS) with Structural Equation Modeling (SEM). Based on the research results, Popularity, Information Quality, Subjective Norm, and System Quality are factors influencing Intention to Use, with Perceived Usefulness as a mediating variable for the Popularity variable. Intention to Use also has an R square value of 68.3% and 72% for the User Satisfaction variable, indicating a high level of student satisfaction with the E-Learning application provided by XYZ Junior High School. Thus, it is concluded that several measures can be taken to increase satisfaction and intention to use the E-Learning application at XYZ Junior High School, such as: (a) ensuring the maintenance of information and data quality to remain well-preserved, (b) ensuring provide motivation and insights to students in the use of the E-Learning application, and (c) ensuring that the services provided by the E-Learning application can continue to undergo maintenance, improvisation, and innovation so that they can become better over time.