The Impact of AI-Driven Social Media Advertising on Consumer Purchasing Decision

Abstract

The rapid growth in Social media has changed a new form of advertising for businesses called social media advertising. With dynamic changes the digital market has experienced an expansion, reshaping business activities with advance technology. E-commerce has introduced a new purchasing and selling habit of consumers. Artificial intelligence integration changed online shopping by providing personalized customer experiences that have a profound impact. The AI really assists in stimulating profits by transforming inquiries into purchases using extensive information about potential buyers from e-business sites. A sample of responses was also collected from people in the marketing industry and from online platform customers.
Lately, the conventional marketing strategy has been reformed because of Artificial Intelligence (AI) technology that gave marketers personalized instruments for constructing advertisements depending on shopping history and internet inquiries. Also AI enables programmatic advertising in real time, manipulating current browsing behaviour to optimize ad targeting on social media platforms.