Factors Influencing Chinese Postgraduates’ Movement Intention for Employment Opportunities in the Yangtze River Delta Area, China

Abstract

Graduate students' mobility and options for careers, which are an important aspect of developing young knowledge skills, have an impact on the region's economic structure and innovation ecology. The purpose of this study is to investigate on the factors that influence Chinese postgraduates' intentions of relocating and seeking employment in the Yangtze River Delta region of China. This study takes a quantitative method, collecting data from a 446 gradutes who have intention to move for employment opportunities in the Yangtze River Delta Area with a purposive sampling method. The findings show that attitude, subjective norms, perceived behavioral control, and self-efficacy all have a significant beneficial impact on graduate students intends to pursue employment opportunities in the Yangtze River Delta region.