Structural Equation Model Analysis of Factors Affecting Management Efficiency in the Resort Industry

Abstract

The study aimed to achieve three primary objectives: 1) to study the factors influencing the success of resort hotel management after the pandemic of coronavirus 2019, 2) to compare the before and after attitudes of the recipients of knowledge transfer on factors influencing the success of resort hotel management after the pandemic of coronavirus 2019, and 3) to analyze and follow up on the implementation of knowledge into practice after knowledge transfer. This research employed both quantitative and qualitative methodologies. For the quantitative aspect, a random sample of 441 individuals was selected through multi-stage random sampling. Data collection used observational tools with a reliability coefficient of 0.961. Statistical analysis included percentage, mean, standard deviation, t-value, and structural equation modeling. The findings revealed that natural factors surrounding the hotel, local culture and traditions, community/hotel activities, and nearby tourist attractions significantly influenced the hotel's identity and management success. Cultural and traditional factors substantially impacted the hotel's identity, followed by community/hotel activity factors. Tourist attractions positively influenced hotel management success, followed by cultural and traditional factors, all statistically significant at the 0.01 level. The structural equation model representing factors influencing hotel management success aligned well with empirical data (Chi-Square=63.207, Chi-Square/df=1.340, df=47, P=0.063, GFI=0.991, CFI=0.984, RMR=0.031, RMSEA=0.028). These factors collectively explained 79% of the variance in hotel management success. Additionally, comparing mean attitude scores before and after the knowledge transfer revealed a statistically significant improvement at the 0.05 level. Finally, follow-up results showed that 11 resort hotels implemented the acquired knowledge, with an 84.62% success rate in applying it to practical management strategies. This study underscores the critical role of local cultural and environmental factors in enhancing the identity and success of resort hotels, emphasizing their importance in strategic post-pandemic hotel management. Eventually, enhancing management efficiency in this industry should improve and adjust the technological infrastructure up-to-date with multifunctional uses.