Consumer Perception towards Electric Vehicles in Emerging Markets

Abstract

This research aims to understand customer awareness, perceptions, and purchasing decisions regarding electric vehicles (EVs) in emerging markets like India. Using surveys, interviews, and brand evaluations, the study identifies key factors influencing EV adoption. It highlights the need for innovative advertising, a focus on green technology, and continuous brand evolution to stay competitive. The study explores consumer preferences, motivations, and challenges, offering insights into the dynamics of EV adoption. Additionally, it applies Innovation Diffusion Theory to explain how innovative products, like EVs, gain acceptance in the market. By shedding light on consumer behaviour towards specific EV brands, the research provides valuable information to improve strategies for promoting sustainable transportation and increasing EV adoption.