Ideal Self and Social Identity in Entrepreneurs- The Mediating Role Of Self-Image and Self-Esteem

Abstract

An entrepreneur with a robust self-concept is more inclined to embrace risk, foster innovation, exhibit resilience in challenging situations, and own their company. In order to better understand how entrepreneurs might succeed, it is crucial to research the effects of an entrepreneur's ideal self and social identity on their entrepreneurship firm, as well as the role of self-image and self-esteem in mediating this relation. By studying this paper, we may develop insights into the psychological elements that encourage success and ways to support entrepreneurs in achieving their full potential. Thus, the present research has assessed impact of social identity and ideal self of entrepreneurs on entrepreneurship where self image and self esteem play a mediating role. Herein, ideal self and social identity is independent variables; self image and self esteem are mediating variables while entrepreneurship is dependent variable. The research found mediation role of self image and self esteem to exist for both, i.e., for impact of social identity and for ideal self of entrepreneurs wherein mediation of self image and self esteem was more for impact of ideal self of entrepreneurs.