Role of Social Media and Influencer Marketing on Consumer Purchasing Decisions

Abstract

The emergence of social media has completely changed how customers communicate with influencers, engage with brands, and make verdicts around what to purchase. This study gives us an aspect at in what way social media and influencer marketing have an important influence on what people buy A critical examination of the body of literature shows that social media platforms and influencers play a significant role in shaping the opinions, preferences, and buying habits of consumers.

The findings highlight the importance of influencer partnerships, social media marketing strategies, and online reputation management in shaping customer purchasing decisions. For companies, brands, and marketers seeking to leverage social media and influencer marketing to boost customer engagement, loyalty, and sales, this research provides valuable information.