Does Corporate Social Responsibility Boost the Brand and Goodwill of the Corporates? An Outlook from a Commercial Perspective

Abstract

                The study intended to analyse the impression of CSR impact on goodwill & brand of the company the study offers insights-out facts to the readers. Around 163 respondents were selected from various firms that adopted CSR schemes based on convenience sampling techniques. Further, the results have been represented in graphical form to visualize the facts in an appropriate form to provide more perceptions. Simple percentage analysis, regression Analysis of variance, and correlation techniques, descriptive statistics, scale & item reliability statistics, and relative importance index, ranking methods used to interpret the results to provide more detailed views. From this standpoint, CSR plays a crucial role in India; it applies to firms that have a net worth of 5 billion INR, an annual turnover of 10 billion INR, or a net profit of 50 million INR. The purpose of CSR is to take 2% of the net profit to enrich the society by removing the poverty line or contributing to the circular economy for the green revolution, which creates a positive impact on the society of people. This study looks at the benefit from the commercial perspective: the spending of money will reduce the advertisement cost indirectly if the company chooses unique types of CSR activities, such as cleaning the road and keeping the notice board with their branding name. Construct and donate the school building with a culvert stone for branding. Certainly, it will boost the company's brand name and goodwill in front of its customers and the consumer or end user. It will impact the sales and financial performance of the company indirectly and directly. With this note, this study concludes that yes, CSR helps to boost the brand and goodwill of the corporates in either way to build its future forceful.