An Empirical Study to Discover Components Measuring Store Attributes

Abstract

This study makes an attempt to explore components specifying store aspects in the paradigm of Retail. The organized apparel stores were surveyed considering loyalty program members as respondents. The study found merchandise, store environment, preferential treatment, Interpersonal communication, and service in post transaction phase as components. Further, as store attributes and loyalty program were closely related. This study helps researchers to strengthen loyalty program and to measure customer loyalty in varied retail contexts.