Increasing Online Awareness of Indonesian Satellite @TelkomsatSolution: A Quantitative Study

Abstract

Established to enhance telecommunications capabilities in Indonesia, Telkomsat operates a series  of satellites that support various services, including data, voice, and video transmission. The company aims to improve connectivity, especially in remote and underserved areas of the country, by utilizing satellite technology to bridge the digital divide. In the digital age, social media marketing has emerged as a key tactic for raising brand exposure. This study uses the Instagram account @telkomsatsolution as a case study to examine how social media marketing affects brand awareness. The study employed an online descriptive survey, and the questionnaire was the tool utilized to gather data. Context, cooperation, communication, and connection are the four main facets that are highlighted, along with how each affects brand recognition levels. A survey questionnaire was used to gather information from active social media users who follow or are viewers of the account. The findings indicate that brand recognition is greatly influenced by social media marketing, with each component having a supportive function. This study demonstrates the significant impact of social media marketing on brand awareness, as evidenced by the case of the Instagram account @telkomsatsolution. By focusing on the dimensions of context, collaboration, communication, and connection, the analysis highlights how these elements collectively enhance brand visibility and engagement. The findings underscore the effectiveness of targeted social media strategies in building awareness, particularly for a brand like Telkomsat that aims to connect underserved and remote areas through advanced telecommunications services.