Strengthening Employee Value Proposition (EVP): The Vital Impact of Effective Internal Communication

Abstract

In today’s competitive business environment, appealing as well as retaining talented individuals is about more than offering the best salary and perks to the pack. Employee engagement, employee satisfaction, long term commitment are all fostered by a strong Employee Value Proposition (EVP). This study investigates with the aim of effective internal communication strengthens the employee value proposition of an organization. This can be achieved by having transparency, overlap of the organizational goals and a good two way communication in organizations that can create a culture of work that helps to improve employee experience and strengthens organization identity. A mixed-method research was applied which combined surveys and discussions with staffs from diverse companies in order to find the impact of internal communication strategies of EVP on employees' perception. According to findings, effective communication that is clear, consistent and interesting helps enhance employee morale, productivity and retention. Furthermore, companies with a structured internal communication framework are more likely to build up a great EVP that connects with the employees at present and those who are not. It concludes with strategic recommendations to organizations for how they can improve their internal communication practices, to, in turn, strengthen EVP and to have a competitive strength in talent management.