Management of Social Media and Digital Marketing with Ai

Abstract

Introduction: Advancements in digital marketing have provided diverse implications of AI in different business models. Therefore, this empirical analysis focuses on analysing the incorporation of AI in the management of Social Media and Digital Marketing. In addition, through a quantitative analysis objective of the study were met, and reliable results were delivered.

Literature Review: For a better comprehension of the topic past literature was critically analysed and indigenous opinions were formulated. In addition, all the past literature was cited appropriately in the literature review portion.

Methodology: For analysing the implication of AI in managing digital marketing primary data was collected through a qualitative analysis all the factors were analysed. Moreover, a survey population of 65 was chosen and they were surveyed using a questionnaire with 13 questions.

Findings: A thorough examination of the linear regression table is provided in the empirical analysis results section. The study also included a descriptive analysis of the association in order to understand the nature and outliers of the data.

Discussion: A thorough explanation of the findings is provided in the study's discussion section. Furthermore, a thorough discussion of the findings was provided in the study.

Conclusion: Overall analysis is summarised with the findings of the study thus a brief discussion is provided in the conclusion.