Role of Artificial Intelligence in Human Resources Management

Abstract

Artificial intelligence (AI) technologies are increasingly transforming human resources (HR) management functions across organizations globally. Despite growing adoption, empirical evidence on the effectiveness and organizational readiness for AI implementation in HR remains limited in developing economies. This study examined the perceptions and readiness of HR professionals regarding AI adoption in talent management and organizational processes. A descriptive cross-sectional study was conducted with 80 HR professionals across organizations in Jaipur. Participants were selected using stratified random sampling. Data collection employed a validated questionnaire consisting of demographic variables and a 5-point Likert scale measuring AI awareness, perceived benefits, implementation readiness and perceived challenges (dimensions: 1 = Strongly Disagree to 5 = Strongly Agree). Descriptive statistics and frequency distributions were utilized for data analysis. The mean age of respondents was 38.4 ± 9.2 years with 62.5% possessing post-graduate qualifications. Overall AI awareness among HR professionals scored 3.82 ± 0.94 on the 5-point scale, indicating moderate-to-high awareness. Perceived organizational benefits of AI implementation scored 3.71 ± 1.05, while implementation readiness scored 3.28 ± 1.12. A significant proportion (58.75%) identified lack of technical expertise as a major barrier to AI adoption. Performance management (68.75%), recruitment (66.25%) and employee engagement (57.50%) were identified as priority areas for AI implementation. This study concluded that HR professionals demonstrated considerable awareness of AI technologies and recognized substantial organizational benefits, implementation readiness remains moderate. Technical expertise gaps and organizational infrastructure limitations emerged as critical barriers. Organizations must prioritize capacity building, change management and phased implementation strategies to facilitate effective AI integration in HR functions.