An Analytical Study of the Problems and Prospects of Jaipur Blue Pottery

Abstract

Jaipur Blue Pottery represents a distinctive ceramic art form characterized by its cobalt blue glaze and intricate designs, originating from Central Asia and flourishing in Jaipur, Rajasthan since the 19th century. Despite its cultural significance and unique production techniques using quartz powder, glass and Multani mitti instead of traditional clay, the craft faces numerous challenges threatening its sustainability. This descriptive and analytical study examined 200 blue pottery artisans across four major production clusters in Jaipur district: Kot Jewer, Neota, Sanganer and Amer, with 50 artisans selected from each location. Data were collected through structured interviews using a comprehensive questionnaire covering demographic characteristics, economic conditions, production problems, marketing challenges and future prospects. Statistical analysis employed frequency distributions, chi-square tests, one-way ANOVA and reliability testing with Cronbach's alpha values of 0.847 for problem dimensions and 0.905 for prospect dimensions, indicating excellent internal consistency. The study revealed that 84% of artisans entered the craft after age 18, with 37.5% in the 20-30 age group and 31.5% in the 30-40 age group. Major problems identified included inadequate supply of raw materials (mean 3.59), inferior material quality (mean 3.78), use of traditional tools (mean 3.75), lack of infrastructure (mean 3.66) and high production costs (mean 3.59). Financial constraints were significant, with lack of adequate and timely finance scoring highest (mean 3.86), high interest rates (mean 3.65) and shortage of working capital (mean 3.71). ANOVA results showed no significant differences in financial problems (F=0.835, p=0.476), production problems (F=0.379, p=0.768), marketing problems (F=0.508, p=0.677), transportation problems (F=1.498, p=0.217) or environmental problems (F=1.031, p=0.380) across the four areas, indicating uniform challenges throughout the region. However, significant differences were found in investment behavior (χ²=28.710, p=0.018) and borrowed amounts (χ²=21.401, p=0.045), suggesting varying financial awareness and institutional access. While Jaipur Blue Pottery faces formidable sustainability challenges including financial constraints, outdated production techniques, inadequate marketing systems and competition from mass-produced goods, significant prospects exist through skill development programs, technological integration, product diversification, enhanced branding strategies, e-commerce adoption and strengthened policy support. The craft's alignment with growing global demand for handcrafted, environmentally-friendly products presents unique revitalization opportunities.