E-CRM in Indian Digital Banking System

Abstract

Relationship marketing is replacing the conventional transactional idea in the Indian banking sector. The phrase "Customer is King" suggests that the client should be at the center of any business situation. The goal of implementing the CRM idea is to better understand wants and expectations while attempting to sustain a long-term relationship with the customer. In the current environment, banks must maintain a customized attention approach, manage databases, create client value, and implement effective retention tactics if they hope to prosper. The goals, methods, and advantages of e-CRM in the Indian banking sector are the main topics of this article.