The Impact of Gamification on Continuance Intention Use of Gamified Digital News Platforms among Indonesian Gen Z

Abstract

Maintaining users has become more difficult for digital news platforms, particularly among Indonesian Gen Z, who frequently choose social media for news consumption because of its speed and accessibility. This study examines how gamification affects Indonesian Gen Z's intention to continue using digital news platforms. Data were gathered from 467 respondents, mostly from this group, using a survey-based methodology. This study combines both the Expectation Confirmation Model of Information System continuation (ECM-ISC) model and Self-Determination Theory (SDT) to concentrate on comprehending how gamification affects user perceptions and experiences, along with intrinsic motivation factors influence continuance intention. Empirical research indicates that gamification components, such as polls, quizzes, and interactive elements, satisfy psychological needs like relatedness, competence, and autonomy. Users' intention to continue using the gamified digital news platforms is greatly influenced by these factors. According to the study's findings, digital news platforms may find that incorporating thoughtfully crafted gamification components improves Indonesian Gen Z's continuance intention.