Developing a Conceptual Framework for Corporate Social Responsibility Enhancement with an Emphasis on Green Nudging in the Social Security Healthcare Management of Kurdistan Province

Abstract

This study aims to develop a conceptual framework for enhancing corporate social responsibility (CSR) with an emphasis on green nudging in the Social Security Healthcare Management of Kurdistan Province. During this qualitative study, academic experts and managers actively engaged in the Social Security Healthcare Management of Kurdistan Province. A non-random purposive judgmental sampling method was employed and data collection continued until theoretical saturation was reached, which resulted in 15 interviews. As part of the phenomenological methodology, and in the absence of predefined structures and categories, data analysis was conducted using a three-stage coding process (open, axial, and selective coding). Findings from the interview analysis identified six primary dimensions influencing the development of the CSR framework with an emphasis on green nudging in social security healthcare management. The key dimensions of the model included: Cultural awareness requirements, Optimal utilization of organizational resources, Emphasis on collaboration and stakeholder engagement, Integration of best practices and successful experiences, Strategic policymaking, planning, and roadmap development, and Government and upstream institutions requirements.