A Review of Organizational Culture and Strategic Performance in Alibaba: Insights from Chinese Enterprises

Abstract

This research paper investigates the relationship between organizational culture and strategic performance within Alibaba Group, one of China’s most prominent e-commerce conglomerates. Alibaba’s success is not only attributed to its innovative business strategies but also to its strong organizational culture, which has been instrumental in shaping its strategic direction and performance. This study explores how Alibaba’s core values—such as customer-first, teamwork, embracing change, integrity, passion, and commitment—are embedded in its operational processes, leadership practices, and employee interactions. By fostering a culture of continuous learning and adaptability, Alibaba has consistently achieved market expansion, innovation, and financial growth. The research highlights specific cultural practices at Alibaba, including employee empowerment, customer-centric strategies, and a commitment to ethical behaviour, all of which have contributed to its sustainable success. Moreover, this paper discusses how Alibaba’s organizational culture supports strategic adaptability, enabling it to maintain competitiveness in both domestic and international markets. Through an in-depth analysis of Alibaba’s cultural framework, this study provides valuable insights for other Chinese enterprises seeking to enhance their strategic performance through cultural alignment. Understanding the impact of organizational culture on performance is crucial for businesses aiming for sustainable growth and global competitiveness.