Exploring the Influence of Self-Presentation through Digital Avatars on Social Media on Individual’s Self-Esteem.

Abstract

This study investigates the complex relationship between self-presentation through digital avatars in online environments and individuals' self-esteem. Using theoretical frameworks such as Erving Goffman's self-presentation theory and Edward Tory Higgins' Self-Discrepancy theory, we study how digital avatars provide individuals with a tool to present their desired self-image in virtual spaces. Through this study, we uncover the complex interrelationship between self-presentation through digital avatars and self-esteem. The study findings suggest that digital avatars are an important means of self-presentation on social networking sites, and discrimination between the actual self and the avatar's presentation may lead to feelings of insecurity and inadequacy. A negative relationship has been found between self-esteem and discrimination between the actual self and the ideal self. The findings of this research inform interventions to promote positive self-perception and mental well-being in the digital age, and underline the importance of paying attention to the mental impacts of digital self-presentation.