Deepening The Rural Connect: From Immersion to Empowered Engagement

Abstract

This case highlights one of the best practices of a premier business school situated in Central India, which aims to sensitize management students towards the rural challenges and highlights how this initiative has been transformed over the years. The case is woven around the protagonist who is the director of this business school and is instrumental in conceptualizing this transformation. It highlights his vision to add value to the rural engagement program and is a sequential narration of the transformation of this initiative from rural immersion to rural engagement through experiential learning and in the process, kindles the inquisitiveness on how the rural sensitization can be further extended to newer perspective of exploring rural economies and carving out business opportunities.