Study the Advantages of MSME Products with A Bibliometric Approach

Abstract

The superiority of MSME products in literature review with a bibliometric approach has not been widely done. The purpose of this study is to review the extent to which the variables of MSME's product excellence are studied. Using the help of Harzing Publish or Parish and with analysis using VOSViewer 1.6.19. Using the product excellence keywords Micro, Small, and Medium Enterprises, a search from 2017 to 2022 found 943 articles, and 20 articles with the most citations were carried out. Themes that often appear in searches are MSMEs (SMEs), COVID-19, business performance, and sustainable competitive advantage, while countries usually research the Excellence of Indonesian SME Products.