The Experience of Sustainable Consumption in Purchase to Practice of Household Appliance: A Descriptive Phenomenological Study

Abstract

This study investigates the lived experiences of the consumer on the sustainable use of household appliances. Qualitative research based on phenomenology tries to explore consumer experiences and behaviour related to the use of household appliances. Data were collected using a focus group discussion (FGD) and in-depth interviews to obtain consumer experiences in detail. A content analysis was carried out with first-order and second-order coding. Six sub-variables were extracted: environmental consciousness, economic consciousness, social consciousness, emotion, experience, and reference group and grouped under two latent variables: rational response and experiential response. Findings provide a valuable theoretical framework for understanding the consumer's lived experiences on household appliance use. The research contributes to a better understanding of sustainable consumption practices. It provides information to policymakers and practitioners on how to implement environmentally responsible behaviour in household appliance usage