Financial Technology (Fintech) and Its Impact on Investment Behavior: A Study on Small Scale Vendors in Delhi NCR

Abstract

This detailed research paper explores how financial technology (Fintech) has affected the investment behavior patterns of small-scale vendors in the Delhi NCR region. Using a robust mixed-methods research approach, the study combines detailed quantitative surveys and in-depth qualitative interviews with 200 small-scale vendors. The study thoroughly investigates some of the various Fintech evolutions shoved the bar of the banking system alongside the effect these conclusions earlier these Fintech features would have had on the role of an investor. The results highlight a statistically significant correlation between Fintech adoption and engagement in formal investment channels, especially those involving mobile-based investment applications and systematic investment plans. Yet, the research further reveals longstanding obstacles to both digital literacy and trust within digital financial mechanisms, indicating where future focus might be required for developing effective policy.