Export Capability and Performance in West Java: Evidence From Women’s MSMEs in West Java

Abstract

Introduction: The development of digital technology and the strengthening of reliable infrastructure have transformed the way entrepreneurs conduct business, greatly influencing the global expansion process of export-focused MSMEs.

Objectives: This study aims to examine the influence of export capabilities including “market intelligence capability, product innovation capability, pricing capability, marketing communication capability, distribution capability, and product development capability” on MSME performance through competitive advantage, with a particular focus on women-led export-oriented MSMEs in West Java.

Methods: The research employed a quantitative SEM-PLS approach on a non-probability purposive sample of 254 women entrepreneurs in West Java managing export-focused MSMEs. Data was gathered through a Google Forms online questionnaire.

Results: The study's results suggest a positive and significant influence of most export capability dimensions on competitive advantage, which in turn significantly enhances MSME performance. However, distribution capability and product development capability did not demonstrate a significant relationship with competitive advantage or performance.

Conclusions: The results reinforce RBV theory, indicating that competitive advantage from internal capabilities strongly determines export performance, particularly for women-led MSMEs.