Journal of Information Systems Engineering and Management

Research on the Application of Visual Communication Design Based on Traditional Culture in China-Chic Fashion Design
Yanhong Xie 1 2, Yan Cui 1, Amer Shakir Zainol 3 *
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1 Ph.D candidate, College of Creative Arts, Universiti Teknologi Mara (UiTM), Shah Alam, Selangor, Malaysia
2 Lecturer, School of Cultural Creativity and Media, Hangzhou Normal University, Hangzhou, China
3 Professor, College of Creative Arts, Universiti Teknologi Mara (UiTM), Shah Alam, Selangor, Malaysia
* Corresponding Author
Research Article

Journal of Information Systems Engineering and Management, 2024 - Volume 9 Issue 4, Article No: 25962
https://doi.org/10.55267/iadt.07.15180

Published Online: 20 Sep 2024

Views: 175 | Downloads: 128

How to cite this article
APA 6th edition
In-text citation: (Xie et al., 2024)
Reference: Xie, Y., Cui, Y., & Zainol, A. S. (2024). Research on the Application of Visual Communication Design Based on Traditional Culture in China-Chic Fashion Design. Journal of Information Systems Engineering and Management, 9(4), 25962. https://doi.org/10.55267/iadt.07.15180
Vancouver
In-text citation: (1), (2), (3), etc.
Reference: Xie Y, Cui Y, Zainol AS. Research on the Application of Visual Communication Design Based on Traditional Culture in China-Chic Fashion Design. J INFORM SYSTEMS ENG. 2024;9(4):25962. https://doi.org/10.55267/iadt.07.15180
AMA 10th edition
In-text citation: (1), (2), (3), etc.
Reference: Xie Y, Cui Y, Zainol AS. Research on the Application of Visual Communication Design Based on Traditional Culture in China-Chic Fashion Design. J INFORM SYSTEMS ENG. 2024;9(4), 25962. https://doi.org/10.55267/iadt.07.15180
Chicago
In-text citation: (Xie et al., 2024)
Reference: Xie, Yanhong, Yan Cui, and Amer Shakir Zainol. "Research on the Application of Visual Communication Design Based on Traditional Culture in China-Chic Fashion Design". Journal of Information Systems Engineering and Management 2024 9 no. 4 (2024): 25962. https://doi.org/10.55267/iadt.07.15180
Harvard
In-text citation: (Xie et al., 2024)
Reference: Xie, Y., Cui, Y., and Zainol, A. S. (2024). Research on the Application of Visual Communication Design Based on Traditional Culture in China-Chic Fashion Design. Journal of Information Systems Engineering and Management, 9(4), 25962. https://doi.org/10.55267/iadt.07.15180
MLA
In-text citation: (Xie et al., 2024)
Reference: Xie, Yanhong et al. "Research on the Application of Visual Communication Design Based on Traditional Culture in China-Chic Fashion Design". Journal of Information Systems Engineering and Management, vol. 9, no. 4, 2024, 25962. https://doi.org/10.55267/iadt.07.15180
ABSTRACT
With the rise of the national trend, more and more clothing brands have begun to incorporate traditional cultural elements to enhance their brand characteristics and cultural connotations. Chinese traditional dress culture has a long history and carries a long historical heritage and rich cultural connotation, and occupies an important position in Chinese cultural tradition. Visual communication design is a design field that conveys information and expresses meaning through visual elements such as images, colors, words, and layouts. The study aims to explore the application of visual communication design based on traditional culture in the design of national fashion clothing and its relevance in the field of information systems engineering and management. By analyzing the importance and influence of traditional cultural elements in fashion design, this paper delves into how information systems can facilitate the effective integration and application of these elements. First, the paper reviews the role of traditional culture as an inspiration for fashion design and explores the role of information systems in data collection, analysis, and management. This study proposes a visual communication design method based on traditional culture through a review of relevant literature and empirical research, and through interviews and surveys. Combined with example analyses and case studies, this study demonstrates how information systems can support the need for innovation and personalization in the design of national-trend clothing. Finally, by evaluating the effectiveness of information systems in cultural visual communication design, future research and management suggestions are proposed to enhance information systems engineering and management.
KEYWORDS
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